Motion Design Trends 2024

Which motion design trend would be on fire in 2024? We've picked some techniques you may love, some are used all around and some are very promising for the near future.

Let’s see what will be rocking in the motion design world in 2024!  

AI and Enhanced Realism

Among all tools, AI develops particularly fast, drawing more attention from creatives and businesses. Easily accessed, appealing and realistic results will turn a great half of designs you’ll see in 2024 into AI-generated or AI-inspired.

Additionally, AI can be used to automate many of the tasks involved in motion design, such as creating keyframes, animating elements, and adding effects. This can free up motion designers to focus on more creative aspects of their work and make motion design more accessible to beginners.

By 2024, viewers will be more accustomed to seeing realistic visuals in their media consumption. Motion designers can use AI to create hyper-realistic visuals, such as photorealistic 3D models and simulations. This can help to create more immersive and engaging experiences for viewers.

Motion graphics with real elements

While AI can bring hiper-realistic objects into the design, in 2024 it will also be popular to add real elements and mix them with motion graphics and AI generations. Real elements in your design can ground the graphics in reality and make them feel more believable and relatable.

Expect to see a lot of designs with motion capture and footage, since this trend could be applied anywhere!

In 2024, we can expect to see more motion graphics with eye-catching marketing materials, such as social media ads, product brochures, and landing pages.

Virtual Reality Integration

We expect Virtual Reality to take a new place in design. Since VR headsets are becoming more popularized and accessible to consumers, this is driving up demand for VR content. We’ll see new opportunities for motion designers to create immersive and engaging experiences using VR.

Also, VR will open new roads for interactive design - a working tool, applied by many businesses to raise engagement. If you own a business, be sure to jump into this boat and try VR in your branding promos - this will give your potential customers an inside look into your goods!

Here you have no limits for your creative ideas and can provide your audience with a virtual experience of testing your services. 

Anti-gravity and levitating

Be sure to see this trend a lot in 2024 - floating objects, especially hyper-realistic ones, are genuinely attractive to the eye and memory.

Levitating 3D objects is a popular design trend in a variety of different industries, including fashion, graphic design, and web design.

Use an anti-gravity pattern for your 3D objects, so they float around your motion design - it will not just give an additional feeling of excitement, but also save your design from empty spaces.

It gives the web design a classy look and engages the users through interactive environments.

Interactive Motion Design

Since we mentioned VR and levitating 3D objects, be sure to see them on websites - as they highly increase interest and add up to interactive motion design.

This will be a forever trend, since giving your viewers the ability to interact with your design leads to better engagement and further interaction with your brand. You can use this to point out key elements in your design, and lead the viewer through the path of consuming your product.

Researchers say that users will stay on the page much longer if you give them the ability to interact with different elements like it’s a game.

In 2024, every element or movement should be crafted to respond, react, and adapt to user interactions, making each experience unique.

Thin Lines

Lines in design are incredibly multifunctional, which keeps it in the trends up to 2024. Thin lines can be used to create a wide range of different effects, from simple sketches to complex illustrations. This versatility makes them a valuable tool for motion designers.

These lines can give an elegant highlight of the key features and benefits of a product. Draw extra attention to the specific element in your design - thin lines will look like a hand-drawn, so be sure your viewers will remember them. The thinner, the better!

Grain

Grain will always be a trend due to the effect it gives - deep, grunge, textured elements distinctively look better than flat surfaces. If you go for vintage or retro-inspired motion graphics in your design, be sure to use grain in 2024.

When it comes to animation, noise and grain can add additional realism, and a sense of creativity; set the specific style and mood, depending on how you adjust them.

Finally, grain is a great tool to hide artifacts or empty spots in your design. Use grain for low-resolution and flat-looking scenes, grungy designs, pixel styles or matte paintings.

Minimalist color scheme

In 2024, you can expect to see only a few colors in design projects, preferably some primary colors instead of a rich palette with semi-tones.

Minimalism greatly stands out among colorful designs, bringing competitional value to the table without being overwhelming.

Minimalist color schemes use a limited number of colors, which can make them more visually appealing and easier to get to the main message of your design. This is especially important for motion graphics, which are often designed to be viewed on a variety of different devices, including screens with different sizes and resolutions.

Minimalism only adds up to the versatility in your design - you’ll be able to create completely different moods and vibes based on your limited color palette.

Summary

Eventually, many trends keep on through the years. You’ll always see designers trying to create as responsive and interactive designs as they can, minimalism on trend, vibing grain textures, and more.

At the same time, we’ll see how AI art gets stronger and will take an irreplaceable part in motion design for the years to come. We’d pick a closer look into the anti-gravity trend - be sure to use it and see the engagement it can drive to your design!

For more guides about motion design, trends, After Effects tutorials, and more - visit our educational blog for new inspiration today!